I've noticed a trend in older professionals and social media. Many of them are looking for the hard facts, the "de-mystification" of social. Many more have labeled themselves as experts that can help in that regard, I disagree with this.
I will take the "myst" out of social for you. At its essence, social media is a collaborative tool. It's a means for the human collective to share their ideas and get real time feedback.
What does this mean? Many executives think of their children's obsession with selfies or #ThrowbackThursdays. From a Marketing/ Advertising standpoint, Social Media should not be treated like a separate department, but a new channel with unique capabilities to learn.
Why segregate your social media from your marketing department? That is the #1 problem I can observe from the majority of businesses I have come into contact with. Community Managers and Social Media Coordinators should stand right along side your more traditional marketers. At both their foundations, the ability to understand and communicate with a Target Audience's needs is essential.
Social Media isn't dark magic, or a Millennial exclusive language, it's a two-way conversation. Chances are you've had one of those in your lifetime - so don't overcomplicate it!
I will take the "myst" out of social for you. At its essence, social media is a collaborative tool. It's a means for the human collective to share their ideas and get real time feedback.
What does this mean? Many executives think of their children's obsession with selfies or #ThrowbackThursdays. From a Marketing/ Advertising standpoint, Social Media should not be treated like a separate department, but a new channel with unique capabilities to learn.
Why segregate your social media from your marketing department? That is the #1 problem I can observe from the majority of businesses I have come into contact with. Community Managers and Social Media Coordinators should stand right along side your more traditional marketers. At both their foundations, the ability to understand and communicate with a Target Audience's needs is essential.
Social Media isn't dark magic, or a Millennial exclusive language, it's a two-way conversation. Chances are you've had one of those in your lifetime - so don't overcomplicate it!
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