a medley of:
creative activities & Projects
one Minute Briefs
http://oneminutebriefs.blogspot.com/
This is a British Blog that I frequent. It has one rule: take a minute and create an ad. Briefs: - Advertise DIY |
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SRIRACHA SAUCE. You can't stop.
This is more than hot sauce. Sriracha is the swiss-army knife of condiments. A bottle of magic - color coded for optimal usage.
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Be Brilliant. Shop at walmart.
Our National Student Advertising Competition award winning big idea: Walmart shoppers are Brilliant.
Campaign: Be Brilliant. Headline: "His new dorm room means your new office." Body Copy: "Whether you're moving out, or moving in, we have everything you need to make your new space brilliant." |
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Nike Epic Feet
R/GA paid a visit to The Marcus Graham Project this summer. They tasked us to tackle a certain problem:
How do we create a community for people with larger than normal shoe sizes? Thus, NIKE EPIC FEET was born. - A microsite hub for sneaker culture, focused on above average sized NIKE shoes. (forum, marketplace, gallery) - Main feature is a voting system that allows visitors to vote on their favorite NIKE shoe models and the size that they need them in. - Campaign: "Epic Feet Accomplish Epic Feats" - tagline: Cover More Ground - social media: #EpicFeat # |
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