2013 AAf NSAC
"Be Brilliant" Campaign
( best in Show: Creative )
Plans Book
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The Brief
Client: Glidden Paint (sold at Walmart) Case: 200 million customers walk through the doors of Walmart’s retail stores every week. Research shows Walmart shoppers are already shopping for home decor there, but they don't buy paint. Solution: The "Be Brilliant" Campaign. Shopping at Walmart makes you brilliant. You save time and money, and get everything you need in one place. If you already go to Walmart, why make a second trip for paint? Role: Creative Director/ Copywriter 
AAF District 4 Best Creative award
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Ad Campaigns - WUtt radio
"Wutt's Your Story" Campaign
Plans Book
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The Brief
Client: WUTT, the University of Tampa's Student Radio Station Case: UT's Student Radio Station is an institute within their institute; however it has lost popularity over the past few years. No one listens to the radio, so no one wants to be a DJ. It's a self-perpetuating problem that we can fix. Solution: Humanize WUTT. Put faces behind the radio station; introduce the student DJ's as radio hosts that have a college student's best interests at heart. They all have a compelling reason for running their radio shows, and we communicated them to the student body. Role: Copywriter |
Nissan Leaf
"Make the Grass Greener on Both sides"
Television Spot
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The Brief
Client: Nissan Leaf Case: The Nissan Leaf launched as one of the first electric cars targeted towards practical everyday use. The Leaf provides drivers with ease of use, ease of wallet, independence from gasoline, and most importantly environmental peace of mind. Solution: Show the Leaf making a positive impact on its environment. The car has a healthy energy that expands past its owner and works to make the world a better place. Role: Copywriter |
